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video
Inthepastfiveyears,
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moreandmorepeoplehaverealized
thatthe40-hourworkweekisascam.
Ifyourememberwheneveryonewaslockedinsidedoingremotework,
mostpeoplerealizedtheirworkcouldbedonein30minutes.
Butthisisn'tametaphoricalscam.
I'mnotjustsayingthistosayit.
It'sanactual
mathematicalscam.
AndI'llproveit.
Meetingsaboutmeetings,emailsaboutemails,
alwaysbeingonthevergeofreplacement,
neverhavingownershipovertheworkyou'redoing,
puttingonamaskassoonasyoustepintotheoffice,
it'sexhaustingtonotbeyourselfeverysingledayfor40years,
payingtensofthousandsofdollarsforaneducation
thatdoesn'tguaranteetheabilitytorepaythatdebt,
sittingarounddoingmeaninglesswork,
feelingasifyouarewastingathirdofyourdaythatdrainsyou,
makingitdifficulttowanttodoanythinginthesecondthird,
whichmakesyouwanttostayuplatetogetthemostoutofyourday,
whichruinsthelastthird.
CharlesDarwinwrote19booksandcreatedthetheory
ofevolutionworkingthreetofourhoursaday.
Meanwhile,
you'retryingtolookbusyforeighthoursbecausethat's
whatrealworklooksliketoyourbossandparents.
Now,
apatternI'venoticedinsuccessfulpeoplethatdidn'tsacrifice
theirlifeforsuccessisthattheyphysicallyworkedverylittle,
yetpeopleseethemashardworkers.
Mentally,
theywerealwaysthinking,
plotting,
andscheming.
Theyworkedintheirmind.
Andoncetheywereclearontheir
idea,
theyexecutedwithspeedthatotherscouldn'tcompetewith.
Thenewstatussymbol,
inmyeyes,
istoachievemoreinlesstimewhilemakingitseemeffortless.
Peopleshouldn'tbelieveyouwhenyoutellthemthatyouonlywork
threetofourhoursadayandyoudon'thavethedesiretotellthem
becauseyou'recompletelyconfidentthatyou'redoinggreatwork.
Andthethingis,
intoday'sworld,
youhavethetechnologyandaccesstoknowledgetodothis.
You'vesimplybeentrainedtothinkthatyouneedaclear
planfromsomeoneelse.
Inthisvideo,
Iwanttoshowyouwhyshortworkdayswilltakeyou
muchfurtherinlifethanoptingforthemechanical
workothersmadeyoubelievewasnecessaryforsuccess.
Then,
I'llgiveyouthethreestepsyoucantaketo
finallyquitthe40-hourworkweekforgood.
Thereissomethingspecialaboutworkingonaprojectofyourown.
Iwouldn'tsayexactlythatyou'rehappier.
Abetterwordwouldbeexcitedorengaged.
You'rehappywhenthingsaregoingwell,
butoftentheyaren't.
Whydoitatall?
Becausetothekindofpeoplewholikeworkingthisway,
nothingelsefeelsasright.
Youfeelasifyou'reananimalinitsnatural
habitatdoingwhatyouweremeanttodo.
Notalwayshappy,maybe,butawakeandalive.
ThatisabeautifulquotefromPaulGraham.
Thethingthatmostpeopledon'tunderstandis
thatthemoderneight-hourworkdayandfive-hour
workweekdidnotexistuntilthe20thcentury.
Priortothat,
andafterwewerehunter-gatherers,
workwasmostlydominatedbyself-employment.
Itwasmostlyfarmersandartisans.
Theworkwasself-directed,
andthat'sthekeypointforthissectionofthisvideo.
Theirlaborwasnotassignedbyaboss.
Theychose
whattoproduce.
Chosewhattoproduce.
Theysettheirownschedulesandbore
thefullresponsibilityoftheoutcomes.
AndthisembodiestheJeffersonianideal
ofwhatanindependentindividualwas.
Itwassomeonewhodirectedtheirownlabor.
The40-hourworkweekisallweknowtoday.
Butinmyopinion,
technologyissoongoingtoallowus
toreturntowhatismostnatural.
Thatis,
towhatisengaging,
exciting,
andmeaningfuliftheindividualdecidestopursue
thatpathbecausethey'vealwaysbeenableto.
Itjusthasn'tbeenthedefaultpath.
Theindustrialrevolutionmovedmillionsofpeopleintofactories
andlargeorganizationswhichhadworkthatresembledassemblylines.
AndsoifAIandtechnologyare
actuallycreatingtheassemblylinesfor
typesofwork,thenwhatdowedo?
Whatdowedoifmostofourworkisrepetitive,
mundane,
assemblyline-stylework?
Andyes,
thatappliestoworkingatacomputertoo.
Whatthisdidisitturnedsocietyintoasocietyofemployees.
Andthisiswhatledtothebirthofthe9-to-5workday.
Andthiswascharacterizedbyrigidschedules
controlledbyfactorybellsandtimeclocks.
Complex,
artisan-levelworkwasbrokenintosimple,
repetitivetasksthatstrippedthesoulfromthework.
Workersonlyperformedonesmallstepin
production.
Theywerekeptdumbtotheentireprocess
sotheycouldn'treplicateitontheirown.
Thisiswhygeneralistsalwaysbeatspecialists.
Andwe'lltalkaboutthisinthenextvideo,
butaspecialist,
theyfocusontheskill.
Theyidentifywiththeskill.
Theyattachtoit.
Sowhenthatskillisthreatenedorisgoingtobereplaced,
theyarethreatenedandtheyaregoingtobereplaced.
Ageneralist,
ontheotherhand,
itisn'taboutjustlearningeverything,
becomingajack-of-all-trades.
It's
specializinginonemission,
forthefuture,andlearningeverysingleskill
thatisnecessarytoachievethat.
Andiftheskillsnecessarytoachieve
thatareautomatedorgooutofstyle,
thenyoupivot.
Youadapt.
Youadoptthetechnologysothatyou
canstillreachyourmissionorvision.
Now,ontomorecharacteristics.
Workersownedneitherthetoolsnortheproducts.
Workerssoldtheirtimeratherthantheproducts.
Thisiswagelabor.
Andmanagersmonitoredtheworkersconstantly.
Now,thismayhelpyouunderstandwhyIamso
adamantonviewingthe9-to-5asasteppingstone,
right?
Youwatchanyofmyvideos,
youseethetitle,
andit'slike,
oh,
you'regoingtobereplaced.
Oh,startthebusinessnow.
I'mnotagainstthe9-to-5.
Iworkedonemyself.
Youprobablyaregoingtohavetoworkoneatonceinyourlife.
Butifitstopsthere,
thenyou'regoingtoencounter
thepsychologicalproblemsthatwe'regoingtodiscuss.
Butthat'sjustit.
A9-to-5isaquestinyourstoryline.
Onequest,
nottheentirestoryline.
Theycanbeusefultoallowyoutosurviveand
needtosurvive.
Youneedtomakemoney.
Nothingwrongwiththat.
Butifyousimplyobservesociety,
whenisthelasttimeyou'vedonethat?
Whenisthelasttimeyouhavegoneaboutyourday
andyou'vejustobservedhowotherpeopleact
andlookandkindofyoucanassumehowtheyfeel?
Youcanseethatthey'vehadtheircreativesparkrippedfromthem.
Industrialworkledtothepeakofmeaninglesswork,
whichisbestcharacterizedbyMarx'stheoryofalienation.
Workerswerealienatedfromtheproduct,
theprocess,
theirpotential,
andcollaborators.
Workwas
repetitiveandmind-numbing.
Effectiveworkersstillworkedthesame
amountandwerepaidthesameamount.
Workwasaboutmeresurvival,notfulfillment.
Ifyou'velookedatMaslow'shierarchyofneeds,
Itgoesfromself-actualizationneedstoself-transcendence,
oritgoesfromsurvivalneedstofulfillmentneeds.
AndthismaybeanexpansionontheactualMaslow'shierarchy.
Butwhentechnologysolvesourbasicneeds,
whatdowedo?
Manypeoplethinkthatwe'lljustlosepurposebecausewe're
notabletoworkanymore.
Butnowwegettochoosewherewederiveourpurposefrom.
Andmanypeoplearenotequipped
intheirmindtodothisbecausetheyaresousedtojustbeing
thisrobot.
IntheearlyAmericaneconomy,
around80%offreeworkerswereself-employed.
Buttoday,onlyabout10%areself-employed.
WithAI,
socialmedia,
andaninternetfilledwithpeopleandknowledge,
Idonotseewhyartisan-levelwork
cannotbewhatmorepeopleshiftinto,
especiallywithallthe
talkaboutjobsbeingreplaced.
ofcourse,
thiswillrequireacriticalshift.
Self-directedworkrequiresthatpeople
managetheirownschedulesandmethods.
Itisskill-intensiveandspecific,
meaningyouwillneedmultipleyears
ofpublicpracticeandapprenticeship.
Andtoday,
apprenticeshipcomesintheformofcoursesorYouTube.
It'scrazy,right?
YouthinkofMarcusAureliusortheemperorsof
thepastortheverysmartpeopleofthepast,
therulers.
Theyeachhadtheirownpersonalteachers,
Theyhadthesmartestpeoplethatwerementoringthem.
Andnowyouhaveaccess
tomultitudesofthesmartestpeopleonthe
internetjustgivingouttheirknowledge,
bothforfreeandpaid.
Youhavenoreasontonotachievethelifeyouwanttolive.
Self-directedworkemphasizescraftsmanship,
andtheworkmovesataleisurelypace.
Thereistimeforrestandthinking.
asanaside,
somethingyoumayfindinteresting,
butItalkaboutalotofthis,right?
IfeellikeIunderstandthepsychology
ofemploymentandentrepreneurship.
Andthenthequestionthereisnotthatanyonehasasked,
butsometimesIaskthisaboutothercompanies.
It'slike,well,okay,ifyouknowthis,
howisyourcompanystructured,right?
BecauseI'mbuildingasoftware,
Eden,
thenextversionofCortex,
rollingoutsoontoCortexusersonly,
publiclaunchnextyear.
ButthisiskindofthechallengethatI'mdealing
withisIwanttoimplementandmaintainthislevelof
artisanlevelwork.
Iwantmyteamtoeachhavethetraitsofanentrepreneur.
Iwantthemtobeabletodirecttheirownworkinside
ofacompanyandhaveasharedvisionforthefuture,
Youcandothisindependently,
obviously,
gowatchmyonepersonbusinessvideos.
Butwhatifyouwanttoworkwithateam?
Whatifyouwanttobuildacompany?
Howisthatorganizationstructured?
ThisiskindofmaybesomethingI'lldiveintoin
thefutureonceIactuallypracticeitenoughmyself.
Ithinkthatwouldbeaveryvaluablevideoislike,
howarecompaniesgoingto
transitionfromthisemploymentwagelabortothismore
tribeofentrepreneursworkingtowardasharedvision?
AndIthinkthat'sgoingtobeaveryvaluablevideo.
Wecryataweddingasthebrideandgroomreadhandwrittenvows.
Machinesareforspeed,
repetition,
andnecessity.
Humansareforstory,
novelty,
myth,
andmeaning.
Mostpeopleidentifywiththetraitsofamachine,
theschooling,
thejob,
themundanetasks,
andthat'sexactlywhygeneralfulfillmentisabysmal.
Sowhatcanyoudoaboutit?
First,
youmustunderstandthatgreatworkisnotboundtotime.
Greatworkisnotboundtotime.
Thinkaboutthat.
Thebiggestmindsetshiftthatiscompletelyobvious,
Youthinkaboutit.
It'slike,
yeah,
nocrap,
Dan.Thenwhydoyouhavenoleverage?
Whyisyourworkboundtotimeifthatissoobvioustoyou?
Ifit'ssoobvioustoyou,
thenIbelieveitshouldbeavalue.
Andifyouarenotlivinginaccordancewiththatvalue,
thenyou'resleepwalking.
You'relivinginaccordancewithsomeone
else'svaluesthatwereassignedtoyou.
Greatworkisthecombinationofausefulidea,
therightamountofskill,
andtheabilitytoinspireotherstocareabouttheendproduct.
Itleadstoafewkeypoints.
Youdonotneedtowork16hoursadaytohaveagreatidea.
Infact,
yourbrainwillnotallownovelideasto
emergewhenyouareinthenarrow-minded,
productivestate.
It'sironic,
butconstantworkdestroyshowimpactfulyourworkcanbe.
Yourlevelofskilldeterminesthelevelofideasyoucanhave.
Ifyoudonotacquireauniqueandoverlappingskillstack,
youarelimitedtoideasthathavealreadybeenexhausted.
Youmustcreateavisionandtrekthroughtheunknown
ifyouwanttoachieveanyformofuniqueness.
Mostpeoplefallintotwocamps.
One,
theyworkajobthatdisconnectsthemfromhow
theproductissoldandthusgeneratesrevenue,
sotheydonotunderstandthatprocess.
Andtwo,
theycannotpossiblyseehowselling
canbeamutuallybeneficialact,
sotheyvirtuesignalthemselvestodeath
becausetheywanttofocusontheirart.
Soifyouunderstandthesepoints,
youunderstandthatasinglepersoncanworktwo
tofourhoursadayandgetsubstantiallymore
resultsthananyonewhoworkseightplushoursaday.
SotakeCharlesDarwin,
likeImentionedintheintro.
Yes,
theguywhocreatedthetheoryofevolution,
thethingthatwestilltalkabouttoday.
He'salegend.
Hewroteupwardsof19booksinhislifetime.
19books.
Veryfewpeopledothat.
That'sacrazybodyofwork.
Didhework16hoursaday?
No.Afterashortwalkandbreakfast,
hebegana90-minutesessionofdeepstudy.
Afteranhourbreak,
hewouldreturntohisstudyaroundnoon,
andatthatpoint,
hewouldremark,
I'vedoneagoodday'swork.
Threehoursofwork.
Afterthat,
herepliedtolettersfor1.5tothreehours,
andnowthisiskindofwork,
Butit's
notdeep,intensive,focusedcreativework.
It'smorelikemaintenancework.
It'scollaborativework.
Andyoucouldsaythatitisn'tnecessaryfor
theactualcreativeworkthatheproduced,
butIthinkhemaysaydifferent,right?
Becausecommunicatingwithpeople,
thathelpscreatenewideas,
thathelpsrefineideas,
soonandsoforth.
Butafterthat,hetooktimeto
restandread.
Thenheplayedgameswithhisfamily,
readmore,
andlistenedtomusic.
whenIcameacrossDarwin'sDailyRoutine,
Irealizedthatthereweremanyoverlapswithmyown.
They'rebothcomposedofintensiveworkintervals,
systematiccorrespondence,
sorespondingtoothers,
regularbreaks,
andsocialinteraction,
rest,
leisure,
etc.
Igoonawalkfirstthinginthemorning,
thenIknockoutmydeep,
creative,
prioritizedworkforthefirst1.5totwohours,
whichusuallyinvolveswritingandideagenerationandresearch.
Solearningandwriting.
ThenIgoonanotherwalk,
andbythenI'vekindofcompleted
theneedle-movingtaskfortheday.
I'vedoneagoodday'swork,
andifIdothat,
evenwhenonvacation,
everysingleday,
Ifeelclear.
Ifeelgood.
ThenIgotothegym,
thenIrespondtomessagesfrombusiness
partnersandtheteamandjustotherpeople.
SometimesI'lltakeanap,
thenI'llread,
thenI'llspendtimewithfriendsandfamilyandgodostuff.
thissoundslikeasimpleroutine,
butthereasoningbehinditisactuallyverypotent.
Inthemorning,
I'malwaysfocusedonaproject,
abook,
product,
newsletter,
etc.,
andprojectsaremagnetsfornovelideas.
Igoonawalkandhavemynotes
readytojotdownwhatcomestomind.
Ialwaystalkaboutgoingonwalkstohavegoodideasand
alloftheotherbenefitsthatcomealongwithwalking,
butapracticeforyou.
Ifyoustruggletocomeupwithideasfirst,
youneedaprojectthatyou'reworkingon.
Second,
assoonasyougettothepointwhereyou'rereadytogoonawalk,
youneedtohaveaprojectthatyou'reworkingon.
Youcan,
whenyougoonthewalk,
whetheryou'relisteningtoaYouTubevideooran
audiobookoryou'rereadingsomethingonyourphone,
itdoesn'tmatterwhatitis.
Trytojotdownanideaearly.
Trytoforceanideaout.
It'slikeclearingthefaucetsowatercanflow.
Onceyouhaveoneideadown,
therestofthatwalk,
you'llhavemuchmoreideas.
thegymmarkstheendofmyintensivetasks.
It'slikeahardbreakthroughoutmyday,
andIdonotworkonthoselaterinthedaybecause
Iknowthequalityofthatworkwillsuffer.
IfIhaveanidea,
Iwriteitdownandrefertoitinthemorning.
Nowthatpeopleareupandcommunicating,
entropyisslowlyreleased,
andthisiswhenIbegincheckingmessagestoreplyto.
It'sadifferentstyleofworkthatprobablyshouldn'tbedonein
themorningifyoucareaboutthequalityofyourcreativework.
bysimplyadheringtothisroutine,
Iwouldsayforthepastfiveyearsorso,
IfeellikeI'vedonequiteabitinmylifeat
theageof29.I'vewrittentwobookssofarand
havemanymoreoutlinedthatIneedtogetto.
I'vewrittenalittleunder200newsletters,
Ithink,
andit'sverysimilarwithYouTubevideos.
I'vewrittenthousandsofpostsacrosssocials.
I'vecreatedlike10productsorservicesinmylifetime.
I'mworkingontwosoftwareorI'mworkingonone
softwarecompanyandafocussupplementcompanyrightnow.
Actually,
onthatnote,
golookatmyhighlightonInstagram.
Iwasn'tgoingtostartpostingaboutthis,
butifyouwanttoseewhatthefocussupplementisallabout,
it'sactuallyreallycool.
I'mgoingtobepostingallofthescience
andthehypeandtheteasingonmystory.
Soifyou're
interestedinthebrainandneurotransmitters
andhowcertainsupplementsinteractwiththat,
followmethere.
AndthethinghereisthatIreallyjustfocusonpeopleandproduct.
WhatImeanbypeopleisattractingpeopletomywork,
Asmentioned,
that'saqualityofgreatworkisbeingable
togetpeopletocareaboutwhatyoudo.
Otherwise,youbecomeastarvingartist.
Youcansitanddoyourdeepworkandwritingallday.
Butifyoucan'tgetthatinfrontofotherpeoplewhocare
orifyoucan'tpersuadepeopletocareaboutyourwork,
thenyou'renotgoingtomakeanyformofanincomefrom
yourwork.
Itrytocreateproductsthatwouldhelpmy
pastselfandputeffortintotheirquality.
ThenIwritecontenttoattractpeoplewhomaybenefitfromthose.
IfIweretobuildtheproductforonehour
perdayandwritecontentforonehourperday,
that'smorethanenoughwork.
Consideringthefactthatproductscanbesoldwhile
Isleepandonepieceofcontentcanreachmillions.
Moretimeworkeddoesnotequalmoreresultsintoday'sworld.
Thereisapointofdiminishingreturn.
Andoutsourcingtoomuchofthosetwoleversmayhurtyou.
WhatImeanbythatisthatIcan.
I'vetried.
Icanjustneveroutsourcecontent
becausethat'swheremyuniqueedgelies.
Icannotoutsourcecreativedirectionoftheproduct.
Thereareveryspecificthingsthatyou
willlearnthatyoucannotoutsource.
Sowe'vediscussedallthat.
Let'stalkabouthowtoactuallyquitthe40hourworkweekforgood.
Youliveinthemostpermissionlesstimeinhistory.
Youfutureproofyourselfwhenyoujustdothingswithoutpermission.
Youpursuesomethingyoudeeplycareabout,
learnnewskills,
buildtheproject,
packageitup,
trytosellitandattractatightknit
tribeofpeoplewhoshareyourenergy.
Youdon'tfutureproofyourselfbystickingwitha
skillsetthatwasanassetthenbutisaliabilitynow.
Aliabilitythatallowssomeoneelsetodetermineyourvalue,
capyourincomeandcontrolyourattentionformostofyourday.
Youcanlearnanyskillfasterthananyoneinthepast.
Youcanfindtheknowledgeyouneedtodoalmostanything.
Youcandomoreasonepersonwithless
time,
workandmoneythananentirebusinesscouldinthepast.
Youdon'tneedadegree.
Youdon'tneedacertification.
Youneedtobeabletogetresults.
Thisiscalledpermissionlessleverageanditblowsmy
mindthatpeoplestilloptfortheconventionalpath.
They'llgothroughfouryearsofuniversity,
stackupmilesofdebtandlockthemselvesintooneareaofstudy,
notbecausetheyhavetheexperiencetomakethatchoice,
butbecauseitpromisestogivethemastableincome
ratherthanexperimentingwiththeirownpath,
errorcorrectingforonetotwoyearsandcultivating
amindsetandskillsetthatallows
themtoearnasmuchastheywant.
Butnow,nowthepowerliesintheindividual.
Nowfuturesuccessboilsdowntoskill,agency,
criticalthinkingandahealthyrelationshipwithfear,
failureandembarrassment.
Andifyoubelieveotherwise,
listentothatlastsentenceagain,
becausealackofbeliefinyourself
signalsthatyouhavenoneoftheabove.
Butthatcanchangewithpointnumberone,
whichisthatyoucandrasticallychangeyourlifein365hours.
NowI'veusedthisquoteinlikethelastthree
outofthefivevideos,
butthat'sbecauseit'sagreatquote.
It'sfromNavalRavikant.
Theideathatyou'regoingtohavelinearoutputjust
bycrankingeverydayatthesameamountoftime.
That's,
that'smachines,
youknow,
machinesshouldbeworkingninetofive.
Humansarenotmeanttoworkninetofive.
PersonAcanwork12hoursadayandmake$50,000ayear.
PersonBcanworkonehouradayandmake5millionayear.
Thedifferenceisskill,
leverageandunderstanding,
nothowhard,
longororganizedyouwork.
Peoplearedoingthisrightnow,
meaningit'spossible.
Andyoucomplainingabouthowunfairitisdoesn'tchangethatfact.
Thebeliefthathastakenmethefurthestinlife
isunderstandingthatresultsarereplicable.
Anythingthatsomeoneelsecanachieve,
Icanachieve.
Andmaybenotwiththesamesequenceofsteps,
butthereisasequenceofstepsthat
Icandiscoverthroughiteration.
Nowtosoundabitarrogantforabit,
I'vemadethemostmoneyinmylifeworkingtwotofourhoursaday
becauseIwasquicktorealizewhatmyhighleveragetaskswere.
Iliterallyjustignoredeverythingelse.
AndInoticedthatifItriedtoforce
myselftoworkmoreorlongeronthosetasks,
thequalityoftheworkjustsuffered
andIdidn'tgetasmuchresults.
AndsoIfeltbadfornotworkingverymuch,
butIgotmoreresults.
Sowhywouldn'tIdoit?
Andthat'swhenIkindofhadtojustbecomeokaywithit.
AndthenIrealizedthatmostpeople
arejustconvincedthatiftheywork,
iftheyaren'tworkingeighthoursaday,
thenthey'reuseless.
Andtheotherthinghere,
themostimportantthingisthatwhenIfirststarted,
Ididn'thave
twotofourhoursaday,right?
Ifyou'reworkingajoboryou'reabusyperson,
you'relookingattheseentrepreneursonlineandit'slike,
youhavetoworkandgrind12hoursaday.
It'slike,dude,
IknowthatI'mprobablywastingsomeofmytimethroughouttheday,
butIdon'thavethattime.
SoIdidn'thavetwotofourhours,
whichisnothing,
Ihadone.
IhadonehourthatIcouldscrape
togetherinthemorningortheafternoon.
Andhowyouspendthathourisjustincrediblycrucial.
Anotherthingonthetopicofentrepreneursisthatthe
work12hoursaday,theywantto.
Thosewhodon't,don't.
Andyoujustdon'thearfromthembecausetheypreferaquietlife.
Soyouneedtostartwithonehourandyoucan
drasticallychangeyourlifewith365hours.
Youneedtodedicateonehourofworkonthe
singletaskthatwillgeneratesomeformofresult.
Ifyoudon'tgettheresult,
youneedtoiteratebecauseit'snot
theactionthatdoesn'tgetresults.
It'sthatyouaren'tgoodenoughattheactiontogetresults.
Ifyoucan'tquityourjob,
withonehouradayonweekdaysandmaybe
fourtoeighthoursofworkonweekends,
itisbesttobelievethatyouaredoingsomethingwrong
andyoumustimprovethroughlearningandexperimentation.
Now,forbeginners,thiswasn'tevenpossible
20yearsago.
SoIunderstandwhymostpeopledon'tbelieveit.
Culturalbeliefsaredominatedbytheoldestgenerations.
Andthosearethebaseoperatingsysteminstalled
intothemindofthemassesastheyareborn.
Becausewhenyou'reborn,
it'slikeyoujustboughtanewsupercomputer
andyouhavethe
system,butyouhaven'tinstalledanyapps
orsoftwareoranythingontheharddrive.
Soyourparentsandyourcultureandwhat
dominatesthecultureisgoingtobewhatoccupies.
That'sthesoftwarethat'sgoingtobeinstalledinyourhead,
whetheryoulikeitornot.
Sobythetimeyouturn20,
ithastobecomeanultimatepriority
ofyourstoundothatandredoit.
Andtheimportantthinghereisthatsomestudiesshowthatthe
adultmindcrystallizesbytheageof25.Soifyoudon'tadopt
personaldevelopmentwork,
nottheself-improvementthatyouseeonYouTubenowadays,
butrealpersonaldevelopmentworkasapartofyourlife,
thenit'sgoingtobesomuchmoredifficulttochangewhenyou're
overtheageof25.Sotheboomersrightnowcontrolthemajority
oftheglobalbeliefsystembyconditioningtheirchildren,
teachinginschools,
preachinginchurches,
andgoverninginpolitics.
It'snotuntiltheypassonthatamajorculturalshiftwillhappen.
Andthat'swhenworktimeswilldecrease
acrosstheboardbecausewe'llbeoutof
theindustrialworkmindset.
It'snolongergoingtobeastatus
symboltowork40to100hoursaweek.
That'sgoingtobethemarkofstupidity.
personally,
Iwaskindofarebelasateenager.
I'mverygratefulformyprogramming,
soyoucouldsay.
Buthere'swhatIdid,ifithelps.
IstartedfreelancingtocontrolhowlongIworked.
IrealizedIstilldidn'tcontrolmytimebecauseclientworksucks.
Isawtheopportunityofsocialmediatobuildanaudienceofpeople.
Iactedlikeaone-personmediacompanyandstartedwriting,
thendiversified
tovideo.
Ibuiltproductswithnomarginalcostofreplication,
likeebooks,
courses,
planners,
templates,
systems,
andnowsoftwareinasupplement.
SopeopleaskhowIearnedafewmillionayear
workinganaverageoftwotofourhoursaday,
andIpersonallydon'tthinkit'stoohardtounderstand.
Overfiveyears,
I'vegrowntoafewmillionfollowersacrosssocialmedia.
Tocontinuegrowing,
Iwritepostsandnewslettersforanhourortwointhemorning.
Ispendaboutanhouraweekturningthatcontent
intoaYouTubevideoasIteachintoourwriter.
Andifyouunderstandbusiness,
thenyouneedpeopleandaproduct.
Socialmediaiswherepeoplecomefromintoday'sdigital
worldbecausethat'swheretheattentionisrightnow.
Inthepast,
itwasmostlyinthenewspaper,
ontheradio,
andonTV.Everyone'stellingyoutostarta
personalbrandbecauseit'sthepopularthingtodo,
butit'salsothetruethingtodo.
I'llgooutonalimbandactuallysaythatasanabsolutetake.
Why?
Becausetheattentionisthere,
andit'spermissionless.
Youcanstart.
Youcanbuilddigitalassetswithoutinvesting
money.
Iguessmediaishowyougetinfrontof
otherpeoplewithoutmanuallydoingit.
Soifyoudon'twanttomanuallytry
andscaletosomelikeamillionbucks,
that'snotgoingtohappen.
Withouttheinternet,atleast.
Maybeitwill,
butwhywouldyouevensubjectyourselftothatifyouthink
thatyou'resomehowavoidingcompetitionbydoingthat?
You'renot.
AndImean,
youcan,
Iguess,
createaproductandthengomarketiton
theradioorotherthingsofthatnature.
Andagain,itjustdoesn'tmakesense.
Soyes,
kindofarequirementintoday'sworld.
Andifyouactuallythinkitthrough,
youunderstandthatthereisnosaturation.
Ifyouunderstandhowthealgorithmsworkandhowhumanattention
worksandhowmanypoststhatpeoplescrollbyonadailybasis,
thereismorethanenoughtogoaround.
AndIwouldgoasfartosaythatthereisn't
eventhesupplytoreachthedemandofattention.
Everysinglescrollpastapieceofcontentthatyoudon't
careaboutoryoudon'tlikeiskindofamissedopportunity.
I'mnotsayingthatweshouldjustfill
yourfeedwitheverythingthatyoufindimportant,
Youstillneedtobeabletodiscoverstuff,
butthefactstillliesinthat.
Soifittakesmeafewhoursofwritingtocontinue
growingmyaudienceandIhaveproductsthat
requireclosetozeroworkonmyendtofulfill,
thenyeah,
that'salltheworkIhavetodofortheday.
IfIcanconvertasmallpercentageof10to20
millionimpressionsIgeteachmonthona$150product,
I'llletyoudothemaththere.
Andifyoudon'tknowwhatproducttobuild,
we'regoingtotalkaboutthat.
Sopointnumbertwoisdonotlosefocus.
Onthesetwopriorities.
Thosetwoprioritiesareone,
people,
buildinganaudienceoforbuildingatribeof
peopletoremoveyourdependencyfromyouremployer,
government,
andanyothercentralizedentitythat
controlsmostaspectsofyourlife.
buildingaproductsopeoplecangiveyoumoneyin
exchangeforsomethingthatbenefitstheirlives.
Thisistheonlywaytotakecontrolofyourincome
andstoprelyingonanyoneelsetomakeyoumoney.
AndIfinditquitefunnyhowbeginnersalwaysasklike,
howdoImakemoney?
Andwhenthey'regiventheonlyanswer,
thatwillactuallymakethemmoney,
theyignoreitandgoafterthefastermethodsof
makingmoneythatarereservedforpeoplewithmoney,
likeinvesting,
crypto,
startups,
realestate,
andtherest.
Youmakemoneybystartingabusiness.
Youmakemoneybydistributingaproductwith
apricetagonitsopeoplecanpayyouforit.
Tothinkthatyoudon'thavetobuildaproductisidiotic,
especiallyinthecontextofthisvideo.
Ifyoudon'tbuildtheproduct,
youworkforsomeoneelsewhodid,
plainandsimple.
Inotherwords,youarestillbound
to40plushoursaweekonproductsthatwereassignedtoyou.
IknowsomeofyouwillonlyunderstandthisifI'mharsh,
sostopbeingafuckingidiotandfinallyrealize
thatyouneedaproductandpeopleinthe
formofanaudiencetopayyouforthatproduct.
andonlythen,
onceyouhaveaminimumof$20,000to$50,000amonth,
shouldyouthinkaboutinvestingcapital
asleveragetomakemoremoneyfromit.
Cashflowfirst.
Freelancing,
agencywork,
informationproducts,
Idon'tcare.
Everyonehastheiropinionaboutwhythosearetheworstorthebest.
Yoursuccessinanyofthemwillbedeterminedby
yourabilitytoblockoutthenoiseandunderstandthat
opinionsdonotdeterminevalueandsalesvolume.
IrecommendwhatIrecommend,
butjuststartsomething.
Youprobablydon'thaveafewhundredthousand
dollarswithoutdestroyingyourlifewithloansto
getrichlikethefewwhodidinoldergenerations.
Weliveinadigitalworldwithmoreresources,
moreefficiency,
andlowercostssomorepeoplecangeneratewealthinthatspace.
Thedigitalspace.
Nowpointnumberthree,
andIthinkthiswillbethemosthelpfulofthemallbecause
it'swhatmakesyoumoney.
Pointnumberthreeistobuildthe
productyouwanttoseeintheworld.
Soonceyou'vestartedwritingorproducingorcreating
someformofcontentsoyoucanatleaststart
practicingthatandactuallylearningbecauseyou'renot
goingtolearnathinguntilyou'reactuallydoingit,
thenyoucanstartanduseanhourof
yourdaytoactuallybuildaproduct.
Oryoucanstartbuildingtheproductfirst.
That'sactuallyperfectlyfinebecause
thenwhenyoustartonsocialmedia,
youactuallyhaveintention.
Youhavedirection.
Youhavetopicsthatyoucanwriteaboutbecausethetopicsarejust
relatedtotheproduct.
You'renotpitchingtheproductineveryvideo.
You'retalkingaboutatopicthattheproductsitsin,
acategory.
youdon'tneedexperiencetosellaproduct.
Aproductiswhathelpsyougainexperience.
Thinkaboutthatforasecbecausethebiggestproblemislike,
okay,
well,
whatifIdon'thavetestimonialsontheproduct?
Howisitgoingtosell?
Howdoyouthinkyougaintestimonials?
Youselltheproduct.
It'salwaysthecircularreasoningthattrapspeople.
Ican'tdothisunlessIgetthis,
havetodothisinordertodothat.
Soit'slike,justdothething.
Andno,
youdon'tneedtocreateexaggeratedpromises
thatturnyouintoanunethicalscammer.
Creatingadigitalproductisnodifferentfromcreating
aphysicalproductorprovidingafreelanceservice.
Solet'ssayyouwanttosellaplanner.
Doyouneedexperiencesellingplannersinordertosellaplanner?
No,that'simpossible.
Instead,
youbuyafewplannersandstartusingthemto
seewhichmethodsgetthebestresultsforyou.
Youstarttakingthebestpartsofeachtocreateanewmethodfor
betterresults.
Thenyoutestanditerateabitonyourself
untilyou'vesolvedtheprobleminyourlife.
Thenyoumanufacture,
sell,
anddistributetotheaudienceyoubuiltwithcontent.
Yougetresultsforyourcustomersandcontinueiterating
ontheproductuntilitpullsintherevenueyouwantto.
Thisdoesn'tchangewithadigitalproduct.
Youcansellaprintableplanner,
anotiontemplateforaplanner,
orjustanebookorcoursethatwalks
peoplethroughhowtouseyoursystem.
sinceyou'renotgoingthephysicalroute,
youcanlaunchfastandskipthe
costlymanufacturinganddistribution.
Ipersonallyrecommendthat
everyonecreateadigitalproducttostart.
Youcanthinkofitastiered,right?
Socialmediaisthefirstdatapoint.
Youstarttalkingabouttopicsandideas,
andtheonesthatdothebestgiveyou
anideatoturnintoadigitalproduct.
Andthenthedigitalproduct,
youcanlaunchandseeifitworks.
Andifitdoesn't,
youmayhavelosttime,
butyoudidn'tloseanymoney.
Andnowyouhavemoredatapointstoiterateon.
Oncethedigitalproductdoesreallywell,
turnthatintoasoftware,
complementitwithaphysicalproduct.
Nowyouhavemoneytoactuallyinvestinabigger,
higherriskbusiness.
Andthesamegoesforfreelancing.
Forsomereason,
whenpeoplestartabusinessotherthanclientwork,
Sellingyourtime,
theirbrainfreezesupandtheystart
whiningaboutimpostersyndrome.
Sohowdoyoumakemoneyasafreelancer?
Youlearnthefundamentalsofaskill.
Youbuildportfolioprojectstopractice.
Youstartworkingforfreeorverycheap.
Yougainexperienceintherealworld.
Youstartchargingabitmore.
Youimproveyourskillandgetbetterresults.
Andthisappliestoanythingyoubuild,
notjustfreelancing.
Youaren'tasskilledorsuccessful
asyouthinkyouarebecauseyouhaven'tstartedsellingaproduct.
You'reafraidtosellaproductbecauseyouhaveimpostersyndrome.
Youdon'trealizethatsellingaproductishowyouovercome
thatimpostersyndromeandgetresultsforotherpeople.
Somyadviceistobuildtheproductyouwanttoseeintheworld.
Solveaprobleminyourlifeandsellthesolution.
Takeinventoryofproductsthathavechangedyourlife,
shapedwhoyouare,
andinfluencedyourbehavior.
I'mguessingthesewillfallinlinewithwhat
you'realreadywritingabouttobuildanaudience.
Thenmakethoseproductsbetterby
creatingyourownsystemandsellingit
underthemostuniquebrandyoucanfind,
yourself.
Startwithinformationproductstobuildcashflow.
Ifyoufeellikeit,
turnthesuccessfulinformationproductsintoanotherbusiness.
Andthat'skindofit.
Sowe'llleaveitthere.
Like,
subscribe,
they'rejustbuttonsonyourscreen.
I'dreallyappreciateifyoujustpressthem.
LinkinthedescriptionforEden,
Waitlist,
myweeklynewsletterthatyou'llactuallyfindalotofvaluein,
andotherthingsofthatnatureifyouwanttocheckthingsout.
Alright,thankyouforwatching.
Bye.